Tourism and Hospitality

Be a tourist in your own hometown with three passes that give you prizes in return for check-ins.
Ring in the season with a trip to one of these fall-exclusive spots for the whole family.
Directly north, east, south, and west of LAL, cities across the world await.
It’s your party and you’ll enjoy these deals if you want to.
Explore the leading economic drivers in Lakeland — from exciting, new technology to top leaders in growing and distributing delicious eats.
Check out this list of local spots to host your next party, reunion, or reception.
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We got the scoop on the best way to save time + money at the airport.
Tourism is one of Polk County’s top three industries, and you can help Visit Central Florida keep it growing through the Certified Ambassadors of Tourism and Sports program.
Pull up a seat and pour up a cup when Foxtail Coffee opens at the Shops at Lake Wire soon.
I scream, you scream, we all scream for — you get the point. Check out this list to find your perfect scoop, sandwich, sundae, or snowball.
Fireworks, food trucks, live music, and more — here’s everything you need to know about this annual fireworks display on Lake Mirror.
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Do you remember your first Lakeland concert? Did your favorite musician make a major impact? Share your concert memories with us for a chance to be featured.
This listing on New Jersey Road shows that your bathroom truly can be an oasis at home.
Get to know the all-star NFL athletes who once called Lakeland home.
Whether you’re hosting at home or bringing your team to a sports bar, we’ve got a game plan that will have your guests naming you the MVP.
Grab your boo or your bestie to celebrate love, friendship, and everything in between at these Valentine’s Day events around Swan City.
The Polk Senior Games will draw 2,000 competitors and 700 volunteers to this year’s events. Learn how you can compete, help, or cheer people on.
We’re digging through the Lakeland Public Library photo archives to relive winter memories from years gone by.
Several familiar names were nominated for Catapult’s biggest night of the year. See who won big at the Lakeland Entrepreneur Awards.
The rest of the country is feeling the effects of Winter Storm Fern, but Central Florida won’t get off that easily. Stay up to date — and warm — with Lakeland’s top winter weather stories.
Born & Bread made the shortlist for the Outstanding Bakery category, becoming the first in the Lakeland area to be recognized by the prestigious James Beard Awards.