Support Us Button Widget

Keep tourism thriving through Visit Central Florida’s CATS program

Tourism is one of Polk County’s top three industries, and you can help Visit Central Florida keep it growing through the Certified Ambassadors of Tourism and Sports program.

A laptop showing the Visit Central Florida tourism ambassador site sits open on a wooden table next to a coffee cup and phone

I took the course while sipping tea at Foxtail, learning more about what makes Polk County a go-to destination for Florida tourists.

Photo by LALtoday

The cat’s out of the bag. Central Florida is a tourism destination like no other, thanks to historic sites like Bok Tower Gardens and newer local gems like Bonnet Springs Park. The area thrives on the dollars that tourism brings — in fact, it’s one of Polk County’s top three industries.

You can help Visit Central Florida (VCF) attract visitors by joining the CATS program. CATS stands for Certified Ambassadors of Tourism and Sports, and all it takes to become one is completing an online course.

It’s perfect for those who work in the hospitality industry, but the free program is open to anyone passionate about local tourism — so I decided to join it for myself.

A father and his two kids stand outside the entrance of Legoland Florida.

Learn about local history and current hotspots, like Legoland, which sits on the site of Florida’s first theme park, Cypress Gardens.

Photo by @bumpgalletta

The course includes light reading about sites to know in each city, and you may want to take notes, because there are a few pop quizzes about what you’ve read. The whole process took me less than an hour, and I learned these five fun facts:

  1. Last year, Polk County welcomed 5.5 million visitors who generated more than $2 billion.
  2. Part of that is generated by the 5% Tourism Development Tax, which visitors pay on short-term accommodations.
  3. There’s plenty for locals to explore at VCF’s Welcome Center in Davenport, including the USA Water Ski & Wake Sports Foundation Hall of Fame Museum.
  4. Fort Meade is Polk’s oldest city, founded 36 years before Lakeland.
  5. Westgate River Ranch near Lake Wales is the largest dude ranch east of the Mississippi River.
A staircase with a ornate stone handrails lead up to Hollis Garden. The garden is lit by sun and filled with palm trees and flowers.

CATS take monthly tours with experts at local spots like Hollis Garden.

Photo submitted by Bob K.

When the coursework’s away, the CATS will play. Ambassadors get perks like attraction tours and exclusive newsletters, and you can always refer back to the info you learned to help answer guest questions.

To join VCF’s program, just make an account and learn at your own pace.

More from LALtoday
Hit the courts and grab a bite at this development, helmed by local entrepreneurs and pickleball fanatics.
The City of Lakeland has finalized its 2026 budget before the next fiscal year begins — let’s take a look at the $815 million bottom line.
From guilty pleasures to unexpected favorites, the “unfortunately do love” social media trend is taking over the internet — and we want your input.
From coffee to baked goods to cocktails, there’s a pumpkin spice or fall-flavored treat for everyone in Lakeland to enjoy this fall.
Directly north, east, south, and west of LAL, cities across the world await.
Whether you’re a weekend warrior or the next Tiger Woods, these 13 golf courses in Lakeland are sure to make for a good round.
Polk Vision published the assessment in June 2025 after 18 months of data collection.
Take a bite of Lakeland’s past at these restaurants that have stood the test of time.
It’s your party and you’ll enjoy these deals if you want to.
Dive into how nearly a century and a half of history is kept alive with historical markers around town.