Tourism and Hospitality

Be a tourist in your own hometown with three passes that give you prizes in return for check-ins.
We’re here to make your flying process plane and simple.
Go for a swim in these public pools, water parks, and rental pools around Lakeland.
We’re exploring a few of our reader recommendations for beachy road trips around Lakeland, Florida.
We’re giving you the 411 on the 863’s landmarks — from the Southgate Sign to “Sputnik.”
Whether you’re a history buff, art aficionado, or aviation fan, these nine museums around Lakeland have it all.
No matter what type of moms we have, they deserve to be celebrated this Mother’s Day. Check out these nine events and deals around Lakeland just for mother figures.
Polk is full of special places to stay that offer guests a break from traditional motels and hotels — check out our favorites in and around Lakeland, Florida.
Check out our guide to the many meaningful murals you can find around our city.
Branch out to learn about Lakeland’s flowering and fruit trees with a GPS-enabled tour of the 56,000 trees in the city’s Urban Forest.
Don’t just pick a spot with pancakes and eggs — pick the spot that’s perfect for your gathering with this guide that includes menu recommendations, brunch categories, and beyond.
More from LALtoday
This Catapult member business has gone nationwide. Find out what happened when its owners appeared on “Shark Tank.”
What did Lakeland look like in 1926? We’re firing up the time machine for a 100-year trip to the past.
We’ve got the ultimate list of Lakeland events you don’t want to miss out on each year. Mark your calendar for these community celebrations.
Learn how artists Gillian Fazio and Katerina Santos plan to drench Lakeland in color through its first-ever mural festival, and how small businesses + muralists can get in on the artistic action.
Prep for the convention with events, guests, and exhibitions we wouldn’t miss.
With a Victorian vibe and shaved snow desserts, Vampire Penguin could become your newest downtown haunt.
We hear readers’ hopes for future Lakeland eateries all the time. Now, we’re compiling them all into a restaurant wishlist to see which foodie dreams come true.
From improving quality of life to wins for local businesses, find out how Lakeland measured up in last year’s rankings.
Avelo Airlines announced plans for two additional aircraft at its Lakeland International Airport base, as well as more flights on its schedule.
Create the city you want to live in by applying to serve in these volunteer roles.