Tourism and Hospitality

Dining in Lakeland is always a fresh experience, with new restaurants popping up all the time — and more on the way.
It’s the most wonderful time of the year. Check out what you can expect for the 44th annual parade, taking place Thursday, Dec. 4.
Whether you’re looking for a charming bungalow or a stylish mid-century modern stay, Lakeland’s short-term rentals offer something for everyone looking for a staycation.
Whether you’re an annual customer or looking for the first time, check out these pies you can bring to Thanksgiving made fresh by local bakers.
Be a tourist in your own town. Get out and try these 11 fantastic tours of Lakeland and beyond to learn something new.
In need of a one-day getaway? We’re sharing our readers’ favorite things to do, see, and eat in towns within a quick drive of Swan City.
If you recently retired and are looking for things to do, this guide will help you make the most of your newfound time in Lakeland.
Ring in the season with a trip to one of these fall-exclusive spots for the whole family.
Directly north, east, south, and west of LAL, cities across the world await.
It’s your party and you’ll enjoy these deals if you want to.
Explore the leading economic drivers in Lakeland — from exciting, new technology to top leaders in growing and distributing delicious eats.
More from LALtoday
As Lakeland continues to grow, we’re keeping an eye on upcoming developments and recently opened businesses.
Your favorite hangouts can be just a hop, skip, and a jump away from this rare condo listing in downtown Lakeland.
Short answer: quite a bit. Get the quick updates you need to know about Polk County’s burn ban, water shortage, and an alternative supply project grant.
Dive into how nearly a century and a half of history is kept alive with historical markers around town.
Celebrate Lakeland Community Theatre and the Lakeland Symphony Orchestra, which have reached 40 and 60 years in the local arts scene, respectively.
Jonathan Mott has qualified for three Olympic trials, coached hundreds of local runners, and competed all over the world. Here’s how you can follow in his fast footsteps.
Does your neighborhood go all out with decorations? Do you set up a drive-thru lights experience? Add it to our map of holiday decoration destinations.
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When it comes to national charts, Swan City often gets skipped. Tell us which artists, podcasts, and genres you listened to all year long so we can wrap them up ourselves.
Buckle up — it’s time for a driving lesson before you try this new traffic pattern on Drane Field Road.