Tourism and Hospitality

This annual festival celebrates all things aviation. Save this guide to admission, activities, and aviation fun.
We’re exploring a few of our reader recommendations for beachy road trips around Lakeland, Florida.
Did you get your hands on the popular Strawberry Season Passports before they sold out? If not, no worries — just follow along with our editor’s tasty travels.
Check out this list of local spots to host your next party, reunion, or reception.
Dining in Lakeland is always a fresh experience, with new restaurants popping up all the time — and more on the way.
Be a tourist in your own hometown with three passes that give you prizes in return for check-ins.
Learn how artists Gillian Fazio and Katerina Santos plan to drench Lakeland in color through its first-ever mural festival, and how small businesses + muralists can get in on the artistic action.
Here’s the deal — the thrift and vintage shopping scene is stellar in Swan City.
It’s the most wonderful time of the year. Check out what you can expect for the 44th annual parade, taking place Thursday, Dec. 4.
Whether you’re looking for a charming bungalow or a stylish mid-century modern stay, Lakeland’s short-term rentals offer something for everyone looking for a staycation.
Whether you’re an annual customer or looking for the first time, check out these pies you can bring to Thanksgiving made fresh by local bakers.
More from LALtoday
Let us plan your nightly entertainment with movies, live music, and stage shows, plus the perfect places to grab a bite.
In response to a statewide water shortage, the Southwest Florida Water Management District is enacting water restrictions for Polk County and surrounding areas.
Polk County Public Schools just broke ground on Junior Achievement’s innovative new Discovery Center where students will get hands-on business experience.
When it comes to hyperspecific food festival themes, Central Florida has the recipe down pat.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Wellness
Get your steps in and find a sense of sisterhood with this group that meets weekly for walks along Lakeland’s most picturesque trails.
Get a rare look inside some of Lakeland’s most historic homes on this walking tour of the Lake Morton neighborhood.
We’re diving into the average cost to rent in Lakeland compared to nearby cities.
Show off your Swan City smarts in a new game where you’ll guess the location of different swans in Lakeland. Be the quickest to guess correctly for a newsletter feature.
If you’re feeling eager to clean out those closets, garages, and storage sheds, consider donating your gently used items to these community organizations making a difference in our city.