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Tourism and Hospitality

Posters showing illustrations of Avelo's new destinations sit on easels.
Travel and Outdoors
See Avelo Airlines’ 7 new destinations from Lakeland coming this fall
You can soon hop a flight from LAL to major cities in the south, New England, and even abroad.
July 24, 2024 02:04 PM
 · 
Connor Jacobson
A glass of beer on a wooden bar at Swan Brewing. In the background are beer taps and customers.
Culture
Local libations: A round-up of Lakeland-centric craft beers
A turn of phrase here, a recognizable Lakeland nod there — these craft beers found around Swan City take local pride seriously.
July 22, 2024
 · 
Monica Garske
Craft cocktails on a bar with different glasses
Food
Toast of the town: Drink Up Week has arrived
This week — Monday, July 22-Friday, July 26, 2024 — we’re shining a spotlight on the vibrant drink scene in Lakeland.
July 19, 2024
 · 
Monica Garske
Two iced matcha lattes — one with pink fruit and one with yellow fruit — sitting on a coral pink Adirondack chair
Food
Raise a glass — Drink Up Week is coming
We’ve got details and a map full of drink deals: We’ll be highlighting the vibrant beverage scene across Lakeland, FL from July 22 to July 26, 2024.
July 11, 2024
 · 
Monica Garske
A hand holds a bowl with six scoops of ice cream and three waffle cone cookies.
Food
Grab an Instagram-worthy ice cream from these shops near Lakeland
I scream, you scream, we all scream for — you get the point. Check out this list to find your perfect scoop, sandwich, sundae, or snowball.
July 10, 2024
 · 
Connor Jacobson
fireworks show at publix field
Experience
Fourth of July events in and around Lakeland
Central Florida has some breathtaking firework displays — here are a few taking place in our neck of the woods.
July 3, 2024
 · 
Rilee Delgado
A girl sitting beside Lake Mirror looking at the lake and moon at night
City
The zodiac signs as Lakeland neighborhoods
It’s written in the stars... and the skyline.
July 2, 2024
 · 
Bella Rainey
City
Here’s what you can shop for during Florida’s tax holidays
From household supplies to park passes, grills, and more.
July 1, 2024
 · 
Rilee Delgado
A burst of Red, White & Kaboom fireworks shoot off from the lake; downtown Lakeland's skyline reflects on the lake
Events
Red, White & Kaboom returns: What you need to know
Fireworks, food trucks, live music, and more — here’s everything you need to know about this annual fireworks display on Lake Mirror.
June 28, 2024
 · 
Rilee Delgado
Travel and Outdoors
Cool down at these natural springs within 2.5 hours of Lakeland
Take a break from the pool + dive in to one of these springs that are less than 2.5 hours away from Swan City.
June 25, 2024
 · 
Amelia Herring
Three people judge archery results at the Polk Senior Games. They stand around a large target pointing at the arrows around the bullseye.
Culture
An older adult’s guide to Lakeland
Whether you’ve made Lakeland your home base for years or you’re just learning the ropes, our city offers adventures + opportunities for adults of all ages.
June 19, 2024
 · 
Rilee Delgado
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