Tourism and Hospitality

Be a tourist in your own hometown with three passes that give you prizes in return for check-ins.
Did you get your hands on the popular Strawberry Season Passports before they sold out? If not, no worries — just follow along with our editor’s tasty travels.
Learn how artists Gillian Fazio and Katerina Santos plan to drench Lakeland in color through its first-ever mural festival, and how small businesses + muralists can get in on the artistic action.
Dining in Lakeland is always a fresh experience, with new restaurants popping up all the time — and more on the way.
Here’s the deal — the thrift and vintage shopping scene is stellar in Swan City.
It’s the most wonderful time of the year. Check out what you can expect for the 44th annual parade, taking place Thursday, Dec. 4.
Whether you’re looking for a charming bungalow or a stylish mid-century modern stay, Lakeland’s short-term rentals offer something for everyone looking for a staycation.
Whether you’re an annual customer or looking for the first time, check out these pies you can bring to Thanksgiving made fresh by local bakers.
Be a tourist in your own town. Get out and try these 11 fantastic tours of Lakeland and beyond to learn something new.
In need of a one-day getaway? We’re sharing our readers’ favorite things to do, see, and eat in towns within a quick drive of Swan City.
If you recently retired and are looking for things to do, this guide will help you make the most of your newfound time in Lakeland.
More from LALtoday
The library will fully close for the construction of new bathrooms, an updated layout, and new fixtures.
Lakeland’s aviation industry is reaching new heights. Become part of it by earning your pilot’s license with this flight school, located at Lakeland International Airport.
Put your money where your community is and help us create a guide to small businesses by submitting your favorite local spots and sharing this page with a friend.
The 90th season of this beloved Lakeland tradition is underway at Joker Marchant Stadium — here’s everything you need to know if you’re planning to attend.
The City of Lakeland laid out a new timeline for this ongoing project’s design and construction, plus updated renderings of how it could look when complete.
Keep reading for our favorite local love story.
We may not have snow, but there are plenty of gold medal-worthy ways to pretend you’re at the Milan-Cortina Games.
Whether you’re seeking a whirlwind romance or a fresh friendship, our readers share where they would go to meet someone new in Swan City.
This state organization invites you to visit 100+ historic Florida places in celebration of the United States’ 250th anniversary.
Do you remember your first Lakeland concert? Did your favorite musician make a major impact? Share your concert memories with us for a chance to be featured.