Tourism and Hospitality

Did you get your hands on the popular Strawberry Season Passports before they sold out? If not, no worries — just follow along with our editor’s tasty travels.
Learn how artists Gillian Fazio and Katerina Santos plan to drench Lakeland in color through its first-ever mural festival, and how small businesses + muralists can get in on the artistic action.
Dining in Lakeland is always a fresh experience, with new restaurants popping up all the time — and more on the way.
Here’s the deal — the thrift and vintage shopping scene is stellar in Swan City.
It’s the most wonderful time of the year. Check out what you can expect for the 44th annual parade, taking place Thursday, Dec. 4.
Whether you’re looking for a charming bungalow or a stylish mid-century modern stay, Lakeland’s short-term rentals offer something for everyone looking for a staycation.
Whether you’re an annual customer or looking for the first time, check out these pies you can bring to Thanksgiving made fresh by local bakers.
Be a tourist in your own town. Get out and try these 11 fantastic tours of Lakeland and beyond to learn something new.
In need of a one-day getaway? We’re sharing our readers’ favorite things to do, see, and eat in towns within a quick drive of Swan City.
If you recently retired and are looking for things to do, this guide will help you make the most of your newfound time in Lakeland.
Ring in the season with a trip to one of these fall-exclusive spots for the whole family.
More from LALtoday
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
The rest of the country is feeling the effects of Winter Storm Fern, but Central Florida won’t get off that easily. Stay up to date — and warm — with Lakeland’s top winter weather stories.
Born & Bread made the shortlist for the Outstanding Bakery category, becoming the first in the Lakeland area to be recognized by the prestigious James Beard Awards.
This Catapult member business has gone nationwide. Find out what happened when its owners appeared on “Shark Tank.”
Do you remember your first Lakeland concert? Did your favorite musician make a major impact? Share your concert memories with us for a chance to be featured.
What did Lakeland look like in 1926? We’re firing up the time machine for a 100-year trip to the past.
We’ve got the ultimate list of Lakeland events you don’t want to miss out on each year. Mark your calendar for these community celebrations.
Prep for the convention with events, guests, and exhibitions we wouldn’t miss.
With a Victorian vibe and shaved snow desserts, Vampire Penguin could become your newest downtown haunt.
We hear readers’ hopes for future Lakeland eateries all the time. Now, we’re compiling them all into a restaurant wishlist to see which foodie dreams come true.