Tourism and Hospitality

Be a tourist in your own hometown with three passes that give you prizes in return for check-ins.
Don’t forget these steps on your hurricane prep checklist.
Tell us you’re from Lakeland without telling us you’re from Lakeland.
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Are your days of sitting in I-4 traffic almost behind you?
What you need to know about the monumental project that’s set to be completed in the fall of 2024.
Florida Thunderstorm Season runs from May 25 to Oct. 10 in West Central Florida. You don’t have to stay inside when rainy days come — keep exploring Lakeland with these indoor activities.
You can soon hop a flight from LAL to major cities in the south, New England, and even abroad.
A turn of phrase here, a recognizable Lakeland nod there — these craft beers found around Swan City take local pride seriously.
This week — Monday, July 22-Friday, July 26, 2024 — we’re shining a spotlight on the vibrant drink scene in Lakeland.
We’ve got details and a map full of drink deals: We’ll be highlighting the vibrant beverage scene across Lakeland, FL from July 22 to July 26, 2024.
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Dive into how nearly a century and a half of history is kept alive with historical markers around town.
Celebrate Lakeland Community Theatre and the Lakeland Symphony Orchestra, which have reached 40 and 60 years in the local arts scene, respectively.
Jonathan Mott has qualified for three Olympic trials, coached hundreds of local runners, and competed all over the world. Here’s how you can follow in his fast footsteps.
Does your neighborhood go all out with decorations? Do you set up a drive-thru lights experience? Add it to our map of holiday decoration destinations.
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When it comes to national charts, Swan City often gets skipped. Tell us which artists, podcasts, and genres you listened to all year long so we can wrap them up ourselves.
Buckle up — it’s time for a driving lesson before you try this new traffic pattern on Drane Field Road.
It’s the most wonderful time of the year. Check out what you can expect for the 44th annual parade, taking place Thursday, Dec. 4.
See who will take the stage in Plant City when the festival returns in February 2026.
The 16th annual edition of Small Business Saturday falls on Nov. 29 — the perfect time to help you add a local sparkle into your holiday shopping.