Lakeland-based startups and small businesses we’re watching

We asked Catapult Lakeland President Christin Strawbridge what businesses we should keep our eyes on — from tech startups to small businesses in food, furniture, and fashion, here’s who we’re watching.

Catapult Lakeland

Catapult is known for launching Lakeland’s startups.

Photo by LALtoday

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We all know it’s true — Lakeland loves entrepreneurship. Whether you’re thinking of turning your side hustle into a full-time gig or you’ve been building a business for years, Lakeland is a great place to plant your idea. Because of that, there’s no shortage of startups and small businesses to keep our eyes on. Luckily for us, we have an expert in the field who can help us break it down.

We connected with Christin Strawbridge, President of Catapult Lakeland, to learn more about the difference between startups and small businesses. “I am a believer that it is helpful to differentiate between a startup and a small business. They both can positively impact our local economy, but they need different resources and grow in different ways.”

Startups vs. small businesses

Here’s how Forbes breaks it down:

  • Funding — Startups require initial investments; small businesses are self-sustaining and generate their own revenue.
  • Growth — Startups aim to be market disruptors who take over their market; small businesses aim to be profitable alongside other businesses in their market.
  • End goal — Startups often hope to transition into a larger company or be bought out by a larger company; small businesses hope to stay in business.

Who we’re watching


Small Businesses:

This piece is ongoing. Check back later to find more of our featured startups and small businesses. And, if you have one we should be paying attention to, tell us about it.

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