Cheers: We’re celebrating Drink Up Week — here’s how to join us

We’ll be toasting to the bountiful beverage industry across Lakeland, FL from Monday, July 22 to Friday, July 26, 2024.

A hand holds a non-alcoholic Paloma topped with a slice of grapefruit

From mixed drinks to mixed berry smoothies, get ready to celebrate all things beverages with us this summer.

Photo by LALtoday

Clink, clink. We’d like to make a toast.

This summer — Monday, July 22-Friday, July 26 — we’ll be raising a glass to Drink Up Week, a celebration of entrepreneurs, mixologists, venues, and beverages across our buzzy city.

From coffee, tea, and smoothies to wine, craft beer, and specialty cocktails and mocktails — we’ll be covering it all in hopes of showcasing Swan City’s vibrant drink culture.

Now, this is where you come in.

If you own a local beverage business or know someone who does, celebrate Drink Up Week with us by offering a fun drink deal or two to our readers — say 50% off margaritas, BOGO smoothies, or 20% off a beer flight (mix it up, we’re open to ideas). Drop your deal into this form by Friday, June 28 and we’ll include it in an interactive map of all the deals happening during Drink Up Week. There’s no charge to submit deals.

We’ll also highlight a few of the can’t-miss drink deals in our newsletter. Want to make sure your drink special makes it in? You can guarantee inclusion by purchasing a paid content package.

Meanwhile, if you’re a reader who wants to experience Lakeland through Drink Up Week, sip tight. Before Drink Up rolls around, we’ll be working hard to pull together a list of local drink deals and fun stories about our city’s drink scene.

We want to know — is there a local business you’d love to see participate in Drink Up Week? Send this article to them and tell them we’d love it if they joined us.

Thirsty already? Browse through some of our favorite drink-related stories from Drink Up Weeks of years past:

More from LALtoday
We’ve got the ultimate list of Lakeland events you don’t want to miss out on each year. Mark your calendar for these community celebrations.
Shaken or stirred? Either one works, as long as it’s zero-proof. Check out this list of alcohol-free cocktails — mocktails — in Swan City.
Learn how artists Gillian Fazio and Katerina Santos plan to drench Lakeland in color through its first-ever mural festival, and how small businesses + muralists can get in on the artistic action.
Prep for the convention with events, guests, and exhibitions we wouldn’t miss.
With a Victorian vibe and shaved snow desserts, Vampire Penguin could become your newest downtown haunt.
Whether you’re looking for your next leisure read, a book for the whole family, or a thrilling fictional novel, we’ve got a list of books written by local authors in Lakeland.
We hear readers’ hopes for future Lakeland eateries all the time. Now, we’re compiling them all into a restaurant wishlist to see which foodie dreams come true.
From improving quality of life to wins for local businesses, find out how Lakeland measured up in last year’s rankings.
Avelo Airlines announced plans for two additional aircraft at its Lakeland International Airport base, as well as more flights on its schedule.
Create the city you want to live in by applying to serve in these volunteer roles.