Lakeland’s hottest trends for summer 2024

“brat summer” is unofficially over, so we’re looking back on what was really hot in Lakeland thanks to Google Trends search results.

A lake at dusk in Lakeland with night lights illuminating and city buildings in the background.

The summer is setting on Swan City.

Photo via @paulsombric

With Labor Day behind us, summer has unofficially ended. The season might have brought us national fads like “brat summer,” but we wanted to know what was really hot in Lakeland this summer — besides the sun.

We turned to Google Trends to see what locals searched for from Memorial Day through Labor Day, minus political results. Turns out, Lakelanders were feeling especially sporty this summer. The term “Copa America” saw the most search growth compared to prior months, but the Olympics weren’t far behind. “Olympics medal count,” “Olympics,” and “Olympics schedule” were all top 10 search queries in the area.

What else set Google ablaze this summer? Here are some fast facts from the Lakeland area:

  • Most popular Olympic sport: Artistic swimming
  • Most popular Olympic athlete: Simone Biles
  • Most popular movie: “Inside Out 2"
  • Most popular song (based on YouTube searches): “Houdini” by Eminem
  • Most searched weather term: Hurricane tracker

What do you think will be trendy in fall 2024? Let us know.

More from LALtoday
Check out this list of local spots to host your next party, reunion, or reception.
Prepare for spring weather in Lakeland, FL with these seasonal temperature and precipitation outlooks.
The new restaurant at LAL is nearly ready to open its doors, and we got a sneak peek of what Lakelanders (and visitors) can expect.
Did your neighborhood make the list?
It’s the sweetest time of year — the Florida Strawberry Festival is back. Save our guide so you don’t get in a (strawberry) jam.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Be a tourist in your own hometown with three passes that give you prizes in return for check-ins.
Burgers, beignets, and beverages — find out what’s on the menu at this new restaurant from the owners of LoveBird.
The library will fully close for the construction of new bathrooms, an updated layout, and new fixtures.
Lakeland’s aviation industry is reaching new heights. Become part of it by earning your pilot’s license with this flight school, located at Lakeland International Airport.