What our readers love about LALtoday

We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.

A graphic including reader comments and donations to 6AM City newsletters

Thanks for sharing your mornings with us, Lakeland.

Graphic by 6AM City

1,116. That’s how many responses we received from readers during our Giving Campaign.

We analyzed all of those responses to learn more about what you enjoy — and want to see more of — in our newsletters. Here’s what you said:

  • ~20-25% of messages expressed that local info + events are our key value. These readers probably love the Events and News Note sections of our newsletter, along with our monthly Plan Ahead.
  • ~15–20% highlighted LALtoday’s fun, positive tone.
  • ~10% said that we’re part of their morning routine, and we couldn’t be happier to accompany your morning cup of coffee.
  • ~10% praised our brevity + easy-to-read format, so we’ll be sure to keep this short.
  • Several people also called out our support of small businesses + our “no-politics” approach. Psst: More formalized small business coverage is coming soon, so be on the lookout.

Still want to contribute to our Giving Campaign? Click here.

More from LALtoday
The library will fully close for the construction of new bathrooms, an updated layout, and new fixtures.
Lakeland’s aviation industry is reaching new heights. Become part of it by earning your pilot’s license with this flight school, located at Lakeland International Airport.
Put your money where your community is and help us create a guide to small businesses by submitting your favorite local spots and sharing this page with a friend.
It’s the sweetest time of year — the Florida Strawberry Festival is back. Save our guide so you don’t get in a (strawberry) jam.
The 90th season of this beloved Lakeland tradition is underway at Joker Marchant Stadium — here’s everything you need to know if you’re planning to attend.
The City of Lakeland laid out a new timeline for this ongoing project’s design and construction, plus updated renderings of how it could look when complete.
Did you get your hands on the popular Strawberry Season Passports before they sold out? If not, no worries — just follow along with our editor’s tasty travels.
Keep reading for our favorite local love story.
We may not have snow, but there are plenty of gold medal-worthy ways to pretend you’re at the Milan-Cortina Games.
Whether you’re seeking a whirlwind romance or a fresh friendship, our readers share where they would go to meet someone new in Swan City.