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Travel and Outdoors

MCO just unveiled a refreshed logo

Orlando International Airport (MCO) has unveiled a new brand identity, reflecting Florida’s natural beauty and the airport’s forward-thinking mission.

November 13, 2024 • 
Chloe Rodgers
Sponsored by
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Take a behind-the-scenes look at the rebranding process.

Video by MCO

Table of Contents
🛬 New branding just landed at MCO

🛬 New branding just landed at MCO

Orlando International Airport (MCO) unveiled its new brand identity on Wednesday, November 13, marking a significant transformation for travelers and the Greater Orlando Aviation Authority.

The new logo centers around the iconic “O,” reimagined with sun rays symbolizing innovation and forward motion. This design brings the beauty and warmth of Florida to life, with a jet silhouette subtly integrated into the sunbeam pattern, capturing MCO’s role as Florida’s gateway airport. The goal? Tie together Florida’s natural beauty and the airport’s future-focused mission.

The refreshed logo and vibrant website reflect MCO’s commitment to enhancing the travel experience and showcasing the spirit of Florida. The rebrand extends to Orlando Executive Airport and other Greater Orlando Aviation Authority properties — all of which are embracing the new look — embodying MCO’s core values: People, Community, Connection, and Innovation.

Travelers can explore this new chapter with the video unveiling and updated look on MCO’s website.

See the new logo

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