Meet your newest apparel obsession.

Screen Shot 2018-11-07 at 4.02.02 PM

Photo by Free Fly Apparel

Living in the Southeast comes with an ingrained love for outdoor adventures + an appreciation for the rivers, creeks, and oceans that always guide us back to shore. The atmosphere carries with it a sense of living life more freely + simply.

These are just a few of the many reasons why Free Fly Apparel found itself making Charleston, SC their home. A company built on a passion for being one with nature, they noticed a lack in the market + were frustrated with the overbuilt, synthetic performance outerwear that one– was NOT comfortable, and two– could NOT LAST a full day out on the water.

So, after spending 18 months researching fabrics (and chasing redfish in the Lowcountry), Tanner– one of the company’s co-founders– discovered bamboo. By combining the incredible comfort of bamboo with a touch of quick-dry material, their “secret sauce” (and the company overall) was born. (Learn more about the benefits and the process of making bamboo fabric here).

Shop online at Free Fly Apparel and receive 15% off your online purchase with code LAL15 from now until Nov. 22.

More from LALtoday
Wellness
Get your steps in and find a sense of sisterhood with this group that meets weekly for walks along Lakeland’s most picturesque trails.
Get a rare look inside some of Lakeland’s most historic homes on this walking tour of the Lake Morton neighborhood.
We’re diving into the average cost to rent in Lakeland compared to nearby cities.
Show off your Swan City smarts in a new game where you’ll guess the location of different swans in Lakeland. Be the quickest to guess correctly for a newsletter feature.
If you’re feeling eager to clean out those closets, garages, and storage sheds, consider donating your gently used items to these community organizations making a difference in our city.
This new shop offers popular book releases, antique home goods, and the cutest shop dog who’s ready to cuddle up and read with you.
Take a bite out of the local citrus industry’s history with a self-guided tour of labels found around Polk County.
This year’s March Madness NCAA Tournament will feature experienced players from Lakeland and Winter Haven. Here’s when to catch their games.
We’re climbing out of the dugout and onto the diamond as we uncover the history of this iconic sports complex.
There are now two places downtown to shop for East of These’s clothing, accessories, shoes, and gifts.