Breaking down LALtoday Branded Content: TheKnow

Hey, LAL. Chloe here, Branded Content Studio Manager. Did you know your organization can purchase this content? It’s called TheKnow, and it’s part of our advertising offerings, executed by me and my team here in 6AM City’s in-house Branded Content Studio.

TheKnow is built to do a few different things – all of them good for your brand:

• Dive into a topic of choice with 200 words in the email and an option to link out to 200 additional words on our website (400 total words), or drive readers directly to your URL of choice.
• Promote what you offer (events, services, roundups, information, etc.), or…
• Establish your brand as an expert within a general-interest article.
• Live forever on our website – a trusted third party publication – giving your brand major street cred.
• Show off your brand with beautiful photos (max. 2 in the email; up to 10 total on our website).
• Be shared socially via posts on our Instagram feed, Facebook, and Twitter.
• Deliver creative content development + distribution that works (and that you don’t have to hustle to create yourself). Plus, you get to review and approve everything.

More about TheKnow:

This time, we’re taking you to our website to tell you more about working with our Branded Content Studio and to show off a few examples of TheKnow.

Working with the Branded Content Studio:

How does TheKnow content get created? Thanks for asking.

• You provide us with the topic you want to focus on, plus information + assets, or…
• You meet with us in the Branded Content Studio to brainstorm and get customized content suggestions with data-driven insights on what we think may work best for your brand.
• Once a topic is decided, we create your content in LALtoday’s signature style, voice + tone, then deliver you a draft of the content for a revision round where you can give feedback, request edits, and give final approval.
• Your content runs in our email newsletter + website and on our social media channels. Voilà.

TheKnow examples:

Here are a few examples of TheKnow that our team has created for clients in all industries, ranging from hospitality and tourism to education and nonprofit.

Hospitality + Tourism:

• Charleston Restaurant Week: Everything you need to know
• 5 direct flights from CHS under $180 🛫
• 7 festivals worth a #RoadTrip to Columbia, S.C. this Spring
• Vote on the artwork for Hotel Trundle’s wing mural
• 5 flights under $300 from CAE to kick off 2019
• Your 48-hour guide to Columbia, S.C.
• Why we want to Van Gogh to Columbia
• #Answered: Non-stop flight ideas

Healthcare:

• Sneak peek at MUSC’s new children’s hospital
• E-cigs: Healthy alternative or gateway to addiction?
• Debunking #FitMyths
• Here’s what you missed at the inaugural Dining on the Dam
• 5 cool volunteer opportunities at MUSC Health
• Guess the number of babies in LMC’s new Maternity Unit photo mosaic

Events + Entertainment:

• Vote on the winning t-shirt design for Kids Main Street Mile
• #RoadTrip: Your guide to the Volvo Car Open in CHS
• Enter to win the last 2 tix to Drink Pink Rosé Festival
• 6 #MustDo events at euphoria 2019
• $1,340,500 on art
• #RoadTrip to Greenville for this annual arts fest
• Vote on the 3D chalk art mural for Artisphere 2019
• Why Pretty Place at Camp Greenville is the ultimate wedding venue
• 15 shows to see this Fall
• 5 ways to experience a Greenville Triumph game this summer
• Flat Out Under Pressure: Greenville’s 24-hour art making competition
• Photo contest: Share your SC State Fair throwbacks 📸

Retail:

• South Carolina Cheer Box: A local gift for your favorite foodie
• Meet the Main Course ⛳
• 6 limited-edition holiday items from Publix you have to try 🎄
• 6 better-for-you beers to try
• Photo contest: Show us your trail mix 📸
• The 411 on Publix meal pickup, delivery + grab-and-go
• 7 trendy summer beverages from Bottles 🍹

Real Estate:

• #MansionMonday
• #MansionMonday: 5 stunning AVL mountain homes to drool over
• 8 luxury Lowcountry homes we wish we were quarantining in
• 5 hustling #Greenvillians killing the game 💪
• #MansionMonday: Four $1M+ homes in the Upstate
• 5 porches we’d love to spend all our time on
• Meet Brookland

Nonprofit:

• 5 most iconic LBDs of all time
• Nearly new to your closet
• 360 local ways to participate in National Volunteer Week
• Meet Kevin Konz, a Greenvillian diagnosed with early Parkinsons
• 6 local items you can bid on at Power of the Purse 2019
• Which blood donations save which lives
• What’s on your #PumpUpPlaylist?

Services:

• Treat turkey neck by Thanksgiving
• 5 iconic Asheville architectural designs, through the decades ⏳
• Meet 3 Greenville entrepreneurs making innovative apps 📱
• A guide to mountain modern design
• New wellness + nutrition clinic now open in Greenville 💪
• Yes, it’s still safe to get home services done 🔧
• 5 reasons why a spa day is the ultimate Mother’s Day gift
• #Answered: your septic tank question

Finance:

• Taxes + Opportunity Zones: Planning ahead is key
• 7 money #MustDos before you turn 30 💰
• How to plan a budget-friendly vacation
• Traveler? Side-hustler? Here’s which credit card is right for which lifestyle
• Vote on your favorite MIDFLORIDA Auto Show featured car
• What good beer + good credit have in common

Education:

• #TBT: 10 of the coolest old photos from UNCA’s archive
• Paying homage to Appalachia
• The Sounds of Summer
• #Answered: Local alumni-owned businesses + businesses offering discounts/deals for students/alumni
• Expand your child’s world in 2019 with Carolina Day School
• 5 ways to get outdoors with your family this spring 🚣
• 10 summer camps for middle schoolers (that we wish we could attend)

Interested in purchasing TheKnow? Or want more information about advertising with LALtoday or our other 6AM City markets? Hit us up via email: sales@6amcity.com. Ⓟ