Plus, Pink Swan boutique to close.
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Lakeland Electric

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85º | 15% chance of precipitation

Sunrise 6:54 a.m. | Sunset 8:38 p.m.


🚤 A boat-load of rentals

A sleek white motor yacht sails on calm green water under a partly cloudy blue sky. The boat features a wooden deck and modern design.
Does boating season ever really end in Florida? | Photo via Getmyboat
You know how the saying goes: “A friend with a boat is better than owning a boat.”

Skip the friend part and get straight to enjoying a day on the water with Getmyboat, an Airbnb-like service that lets you rent boats from locals and organizations in the area. We’re eyeing:

Sea-Doo Switch Pontoon Boat | Winter Haven | $226/hour
Six adults can explore the connecting lakes — this listing seems to be a fan-favorite with availability not starting until November.

Hurricane Sundeck Sport 205 | Winter Haven | $120/hour
Choose to have a relaxing boat day or a tubing adventure on this boat that fits up to 10 people — you can also inquire about other locations.

Luxury MasterCraft Cruise | Winter Haven | $136/hour
Sit back and relax as a captain takes up to 12 guests around the water — you can enjoy water sports, explore hidden coves, or stop at dockside eateries + bars.

Luxury 3-Story Yacht | St. Pete | $790/hour
Grab 12 other friends to splurge on a day in the Tampa Bay area with this yacht that comes with a floating pool, jet ski, and more.

Asked

How many lakes can be found in Winter Haven?

A. 22
B. 34
C. 42
D. 50
Lake it til you make it

Events

Wednesday, Aug. 6

Hurricane Preparedness for Your Car | 3-4 p.m. | Lakeland Public Library | Free | Get pro tips from Auto Direct Insurance on essential documents + safety guidelines before a hurricane.

Dead Swan Society Banned Book Club | 6 p.m. | Dram House | Free, RSVP | Join a discussion on Ray Bradbury’s “Fahrenheit 451" — ironically, a banned book about a world that burns books.

Thursday, Aug 7

Julián Pernett Castilla + Friends | 5-7 p.m. | The Ashley Gibson Barnett Museum of Art | Free | Come out to see this pianist + vocalist duo perform a recital in the atrium, inspired by the museum’s current exhibitions.

Friday, Aug. 8

Back to School Bash Block Party | 6-10 p.m. | Camp Margaritaville, Auburndale | $5 | Send off summer with live music, local food trucks, and carnival games for the whole family.

Saturday, Aug. 9

Becoming Her | 9 a.m.-4 p.m. | Opal Oak | $205+ | Find release and relaxation at a one-day retreat for women.

Nuts About Nature | 10 a.m.-12 p.m. | Bonnet Springs Park | Free | Get up close with tiny microorganisms as you explore with a microscope.
Fill out your calendar
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Higginbotham Insurance and Financial Services

News Notes

Sports

The Professional Pickleball Association announced it will host the first-ever Veolia Lakeland Open Nov. 18-23. This event will bring amateurs + pro pickleballers, like Anna Leigh Waters, to compete at the Beerman Family Tennis Center. Pro tip: Practice makes perfect. (LkldNow)

Traffic

Crews will begin resurfacing East Main Street — from West Lake Bonny Drive to North Longfellow Boulevard — on Thursday, Aug. 21. Drivers can expect single-lane traffic during daylight hours until Tuesday, Aug. 26.

Closing

The Pink Swan boutique will soon flap its wings and close its doors on Drane Field Road. Find your final fashions at farewell sales on Saturdays + Sundays from Aug. 9 through Oct. 12, 12-6 p.m. After that, we know where to go for retail therapy.

Open

Main Street Makery & Gifts, a new studio in Bartow, will celebrate its opening with a ribbon cutting on Wednesday, Aug. 27 at 4 p.m. The creative hub features classes, workshops + open studio memberships — see what’s on the calendar.

Plan Ahead

Get ready to rock around the Christmas tree — applications are now open for Lakeland’s annual Christmas Parade on Thursday, Dec. 4. Participants are encouraged to get inspired by what it means to be “Home for Christmas.” Apply by Tuesday, Sept. 30.

Arts

The AGB is still seeking local artists to create an outdoor sculpture for Ela’s Forest. The installation will be in honor of Ela Friedman, “a radiant little girl whose life was cut short by an act of domestic violence.” Submissions are open now through Tuesday, Sept. 30.

Asked

Did you know? You can pre-book airport parking online at Tampa International Airport. Check out our Reel to learn how pre-booking parking saves you money + time.*

Family

Back-to-school season is busy — but keeping your family healthy doesn’t have to be. Lakeland Regional Health makes it easy with same-day appointments, walk-in care at Morrell, pediatric visits, and even concierge medicine. From quick checkups to long-term wellness, LRH is here to keep your crew feeling their best. Learn how.*

Fact or Fiction

CarGurus can help you determine if you’re overpaying for your next car. Fact or fiction? Find out by browsing their real-time prices + deal ratings on over three million vehicles.*

Job

Are you the one we’re looking for? We’re on the hunt for a sales-driven leader to help us land significant brand partnerships at a national scale as a Sales Executive. From a competitive benefits package to 401k matching, we’re a pretty amazing company to work for. Join our team + apply today.

Shop

20-50% off Stanleys, Adidas Sambas, Nike Pros, and On Clouds... we’re so there. Scroll through the back-to-school deals happening at DICK’s Sporting Goods right now.^

Post of the Day

A girl filling up a library stand that's painted yellow and says "Keel Farms Little Library" and "Take a book, leave a book" on the front

Reel via @keelfarmsfl

Plant City’s Keel Farms has started its own Little Library, an initiative that connects the community with more books.

The rules are simple: Pick up a free book, and leave a previous read for someone else to enjoy. Senior Product Editor Haley has found some great reads using Little Free Libraries, from Dolly Alderton’s “Ghosts” to Emily Henry’s “Book Lovers.”

Bonus: The winery + brewery is also thinking of starting a book club — drop a book emoji in the comments if you’re interested.

There’s also plenty of fun to be had at Keel Farms, with or without a book.
Want to be featured?

The Buy

A plumping and hydrating eye cream with 20,000+ five-star reviews. It features a caffeine-infused peptide complex that depuffs, brightens, and helps prevent wrinkles. Psst — Add the natural brand’s charcoal face scrub or gentle retinol to your routine for even more benefits.
More worth The Buy

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

For my more adventurous boaters, our sister market, ORLtoday, has you covered with what boats are in the area. Make sure to check it out the next time you find yourself spending a day or weekend in O-Town.
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