Plus, local biz on "Shark Tank" tonight.
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Sunrise 7:19 a.m. | Sunset 5:59 p.m.


🍓 Strawberry Season Passport: Stop 1

A blue "Strawberry Season Passport" is held next to a strawberry shortcake topped with a large swirl of whipped cream.
I always recommend this shortcake, which is sweet but not overly sugary. | Photo by LALtoday
Editor Connor here, the proud owner of a Strawberry Season Passport. These booklets sold out faster than you could say “shortcake,” so if you didn’t snag one, follow along as I taste my way around local farms offering special deals.

I picked up my passport at Parkesdale Market in Plant City, so naturally, that was my first stop for a stamp. I opted for a free strawberry shortcake, piled high with whipped topping and vanilla soft-serve ice cream. When you go, be sure to explore the rest of the market for plants + fresh produce, too.

Check back here throughout the season to see where I go next. As the passport says inside, “By visiting each farm, you’ve made a direct impact on our local agricultural community,” so each one is worth a visit, even if you didn’t get a passport.
See the other stops
Lakeland Regional Health

Events

Wednesday, Jan. 21

Mom’s Momo Pop-Up | 11 a.m.-2 p.m. | Catapult | Price of purchase

Line Dancing Lessons | 5-9 p.m. | Union Hall | $8

Thursday, Jan. 22

10 Tips to Support Healthy Eating on a Budget | 5-6 p.m. | Lakeland Public Library | Free

Paint Your Mate | 6-8 p.m. | Notta Gallery | $75

The Ultimate Plant-Based Pizza-Making Class | 6-7:30 p.m. | Plant Batter Bakery + Kitchen | $45+

Friday, Jan. 23

Completely Unchained | 8 p.m. | Music Ranch | $25

“The Wizard of Oz” | Friday, Jan. 23-Sunday, Feb. 15 | Times vary | Theatre Winter Haven | $39

Saturday, Jan. 24

STEM in the Park with Giving Tree Music | 10 a.m.-2 p.m. | Bonnet Springs Park | Free

Beaded Kumihimo Braided Bracelet Workshop | 10 a.m.-1 p.m. | Depot Arts District | $70+
See our full events calendar
Feature your event here, or make a bigger splash

News Notes

Biz

Tune into “Shark Tank” tonight at 10 p.m. on ABC to see if Catapult member Screen Skinz catches a deal. The biz makes phone screen protectors with designs that disappear when your screen turns on. Check out the licensed designs, from NFL team logos to Hello Kitty characters.

Ranked

No. 1. That’s where Florida ranked on WalletHub’s list of best states for starting a business, thanks to both its small business + working-age population growth. Think you can be the next Screen Skinz? Take advantage of Lakeland’s business resources.

Travel

If this week’s frosty temperatures have you dreaming of summer vacations, you’re in luck — Avelo has extended its flight schedules for Central Florida airports, including LAL. You can now book flights to places like San Juan, Atlanta, and Nashville through mid-August.

Fun Fact

Did you know that the City of Lakeland’s municipal nursery is the only city-owned nursery in Florida? Thanks to volunteers and Southwest Middle School FFA students, the nursery grows most of the plants the city uses for parks and landscaping around town. Reach out to volunteer. (Central Florida Ag News)

Eat

Starting this week, Born & Bread Bakehouse is testing out a new ordering system. Now, preorders for the day will only open each morning. Owner Jenn Smurr shared that the bakery aims to have your treats ready at your selected pickup time without a wait.

Award

The Leadership Lakeland Alumni Association gave its 2025 Jere Annis Leadership Award to school board member + Girls Inc. of Lakeland CEO Kay Fields. This honor goes to a Leadership Lakeland grad making a positive community impact, and winning is a family affair — Fields’ husband, Gow, won in 2023.

Edu

Did you know? Southeastern University offers an M.A. in Classical Studies program designed specifically for parents of homeschooled children through Classical Conversations Plus. Discover flexible learning pathways + apply.*

Number

13%. That’s roughly how many US women will develop breast cancer in their lifetime, and some are at a higher risk due to inherited BRCA1 or BRCA2 genetic mutations. Here’s what to know about how these genes impact your risk, and where to get tested in Lakeland.*

Health

Don’t keep battling through unclear hearing — start fresh in 2026 with the expert-backed Horizon IX hearing aid. Its dual-processor technology separates speech from noise so conversations feel effortless again. Join 540,000+ happy customers and make this your year of better hearing. Learn about a 45-day no-risk trial.*

Wellness

Arouse the whole you with this FDA-registered vibrating ring for women that adjusts to your vulva shape for distributed external stimulation and magnified sensations. Even better? It’s recommended by doctors to enhance arousal and natural lubrication. Save 30% + an extra 20% with code S4VE20.*

Finance

The king of cash back has arrived. Thousands of Americans are seeking out this leading cash-back credit card in the new year. Here’s why: 0% intro APR into 2027, up to 6% cash back on purchases, and a bonus worth hundreds — all with no annual fee. Learn more + apply.*

Biz

Kickstart the new year by expanding your business’s reach. Our business promo portal puts your message in front of our thousands of highly engaged local subscribers in as little as two days. Plus, first-time customers save 15% with code NEW15 at checkout. Get started.

Editor’s Pick

A rendering of the exterior of the new Orlando Health Watson Clinic Lakeland Highlands Hospital. The building has several stories and a large glass wall facing the front entrance.

The hospital is currently under construction off of Lakeland Highlands Road.

Rendering provided by Watson Clinic

As we look ahead to this year’s developments, the Orlando Health Watson Clinic Lakeland Highlands Hospital may be the biggest one on the docket. The campus is slated to open this summer and add 1,500 local jobs, so the search for staff starts now.

Don’t miss a hiring event on Saturday, Jan. 31 at the Polk State College Lakeland Campus. Hiring managers will speak with allied health + support services candidates from 9 a.m. to 12 p.m., followed by nursing interviews from 1 to 4 p.m.

Pro tip: Walk-ins are welcome, but you can apply for 200+ open positions now.
Check out open jobs

The Buy

Out: Quick fixes that don’t last. In: Real change that brings lasting results. Create sustainable habits for good with Noom’s science-backed weightless program that boasts personalized coaching and support to keep you motivated. Say goodbye to restrictive diets and hello to nourishing meals that are tailored for your goals.
Our readers get a free trial
LALtoday Games

Answered

How many rode an Amtrak train through Lakeland in 2024?


47% of readers correctly guessed that around 22,800 people traveled through Lakeland’s station in 2024.
Ride the rails

The Wrap

My New Year’s resolution is to see at least one movie at the Polk Theatre per month, and I crossed off January’s visit this weekend. I forgot how much of a claw nail-biter “Jurassic Park” is, but seeing it on the big screen sure beats watching at home. I give it 4.5 out of 5 hatching velociraptors.
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