Read up on where to get new reads during the Lakeland Book Crawl. | Photo by @littlebusbooks
Independent bookstore owners throughout Swan City are joining forces to host the third Lakeland Book Crawl in honor of National Independent Bookstore Day on Saturday, April 27.
Follow along with the map to find deals at new stores each day. Pro tip: Scan the QR code at each shop to enter a giveaway for handcrafted bookends.
Can’t make it to each stop? Try out the new itineraries for Weekday Wanderers, Weekend Warriors, and Wandering Warriors to enjoy a shorter version of the crawl.
Monday, April 22
The Unbound Bookery, 1026 S. Florida Ave. | 10 a.m.-6 p.m. Enjoy 20% off antique + vintage books.
Bookends Used Books, 5100 US Hwy. 98 N., Ste. 4 | 10:30 a.m.-6:30 p.m. Get 30% off your purchase, excluding classics.
Tuesday, April 23
Inklings Book Shoppe, 243 N. Florida Ave. | 9:30 a.m.-7 p.m. Enjoy 10% off and a free sticker with purchases, plus a signing with local authors Thad Diaz + Kayla Tirrell.
Wednesday, April 24
Pressed, 213 E. Bay St. | 8 a.m.-6 p.m. Every book purchase earns you a free drink — we recommend the strawberry honey latte.
Thursday, April 25
BookaReaderville, 2120 S. Combee Rd. | 10 a.m.- 7 p.m. This new store opens on Saturday, April 20. Visit for 10% off purchases + a free book for newsletter subscribers.
Crash Bookshop, 3125 Bartow Rd. | 10:30 a.m.-6:30 p.m. All journals will be 10% off.
Friday, April 26
Little Bus Books, 1047 E. Main St. | 10 a.m.-7 p.m. Get half off the price of a Passenger membership and join a free Lit Mic Night, 6-8 p.m.
New this year: Bring your Book Crawl receipt to The Emporium Lakeland for discounts on book tattoos + Krazy Kombucha for a free cup.
Influencer Networking Event | Thursday, April 18 | 6-8 p.m. | COhatch, 211 E. Main St., Lakeland | Free | Connect and create content with other influencers, creators, and business owners.
THE SPRING COLLECTION | Thursday, April 18 | 7:30-9 p.m. | Branscomb Auditorium at Florida Southern College, 1100 Johnson Ave., Lakeland | $5-$10 | FSC’s symphony band will take the audience on a musical journey.
Friday, April 19
Dark Side of the Swan | Friday, April 19 | 7 p.m. | Swan Brewing, 115 W. Pine St., Lakeland | Free entry | Classic Rock Legacy will perform Pink Floyd’s entire “The Dark Side of the Moon” album — seating is first come, first served.
Poetry & Prose | Friday, April 19 | 7-8:30 p.m. | COhatch, 211 E. Main St., Lakeland | Free | This open mic night will feature readers from Harrison School for the Arts, Florida Southern College, and Southeastern University — sign up at the door.
Saturday, April 20
Keel Farms Blueberry Festival | Saturday, April 20-Sunday, April 21 | 10 a.m.-3 p.m. | Keel & Curley Winery, 5202 Thonotosassa Rd., Plant City | Free entry | Celebrate blueberry season with family activities + blueberry treats — parking is $10.
Aquafest | Saturday, April 20 | 10 a.m.-2 p.m. | Gandy Pool, 404 Imperial Blvd., Lakeland | Free | Get an evaluation to determine the best swim lessons for your children at this fun family event.
Sunday, April 21
Fleet Feet: 90 Minute “Tri” with Hoka! | Sunday, April 21 | 7-10 a.m. | Fleet Feet at Lakeside Village, 1523 Town Center Dr., Lakeland | Free | Join Fleet Feet at the Lakeside Village Lawn for a free 90-minute fitness event featuring 30 minutes each of Pure Barre, running or walking, and yoga.*
Considering hiring a financial advisor? Here’s what you need to know beforehand. | Photo provided by SmartAsset
A financial advisor could help you best determine if you’re on track to meet your long-term financial goals. This expert could help you establish a plan that factors your assets and taxes into your overall retirement and estate-planning goals.
How much money should you have before hiring a financial advisor? Find out the level of liquid assets at which an advisor’s benefits potentially outweigh the costs.
One of the top priorities of the Downtown West Action Plan is improving connectivity with bike + pedestrian trails. The city’s priority connectivity projects include the Five-Points Roundabout, CSX railroad crossing options, and improvements near Bonnet Springs Park. (LkldNow)
Ranked
No. 21. That’s what Lakeland-Winter Haven ranked on a list of the best mid-size metros in Florida to buy a starter home. Rankings were based on factors like the percentage of starter-size homes, mortgage payments, and median sale prices. (WFLA)
Featured
Jim McFarland, a Lakeland shoe cobbler with more than 1 million social media followers, was featured on NBC’s Nightly News this week. McFarland shared about how he got into the family business, and how his daughter Tori keeps the content coming. (NBC News)
Announced
We asked for your favorite activities at SUN ‘n FUN, and 64% of readers said watching the airshows. Another 22% said they hadn’t been before. Whatever you chose, you’re in luck — next year’s expo will be held April 1-6, 2025.
Lakelander
Tom Curle, Director of Advancement for Florida Southern’s Barney Barnett School of Business & Free Enterprise, was inducted into the New York State Basketball Hall of Fame. Curle coached college hoops in New York from 2003 to 2018, earning 556 wins.
Community
The Gathering Place (2523 Broadway St.) held its first food pantry event with Moving Hope Ministry this week, which offered free food and job services for 218 people. Pastor Dale Rhodes says the new church plans to open the pantry monthly. (Bay News 9)
Development
Auburndale’s Lake Ariana Park will close on Monday, April 29 to begin an $18.7 million renovation, including a new civic center. Construction is expected to last 15 months, and Mayor Dorothea Taylor Bogert says she hopes it will attract more downtown development. (The Ledger)
Civic
County commissioners voted to close the Rohr Home in October. Polk County was unable to find a buyer for the nursing facility, which it began operating in 2003. Arrangements will be made to transfer its 19 residents to other facilities. (The Ledger)
Cause
When David Lopez found out that 84-year-old Betty Frey lost her home in a fire this year, he and his family sought community support to get her back on her feet. Now, he’s raising $30,000 to buy Frey a mobile home on her land in Lakeland. (Fox 13 News)
Learn
Step back in time at the Polk County History Center’s next Architectural Tour this Saturday, April 20 at 11 a.m. This free tour of the former Polk County Courthouse in Bartow will be led by Curator of Collections Bartholomew Delcamp.
Edu
Financial aid, dining + housing, academics, safety, and student support. Questions abound when you’re the parent of a college student. Get your questions answered with SEU’s new Parent Resources Guide — giving you everything you need to know, all in one place.*
Number
150+. That’s the number of artist booths at Mayfaire by-the-Lake, returning to Lakeland May 11-12. Hosted by the Polk Museum of Art, this free fine art festival has been ranked among the top art shows in the country by Sunshine Artist Magazine for ten consecutive years. Stop by + see why.*
Adding an overlook + open space near Lake Beulah is one of the many examples of redevelopment within the Downtown West Action Plan. | Image via City of Lakeland
Yesterday we shared about the newly adopted Downtown West Action Plan, which consists of three main goals:
Improve connectivity for pedestrians and bikes
Nurture neighborhood infrastructure to improve liveability
Increase residential density in areas of Downtown West
We asked you which of these goals has you most excited, and 56% said enhancing neighborhood infrastructure. Improved connectivity received 29% of votes, and increased residential density got 15%.
Here’s what a few of our Instagram followers had to say:
“This is will be a game change for the city and Downtown West! These improvements will make a lasting impact on real estate in that area.” — @brandonmoorejohnson
“I wish we could leave things how they were” — @kkooobee
“Love the connectivity. Utilizing the current infrastructure to further develop connectivity and third spaces will be amazing to see. Excited for what’s to come” — @poweredbyverity
Four neutral throw pillow covers, all for $24.99. We love: The price point + how you can choose which neutral tones best suit your living space — gold-neutral, cream-neutral, or navy-neutral.
Hold onto your whiskers, because the Spring Spectacular Cat Show is coming up Saturday, April 27 + Sunday, April 28 at the Teco Expo Hall in Plant City. Tickets are $15 for adults and $10 for kids to watch felines compete fur prizes.
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