Plus, arts education shakeup.
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🛍️ Calling all fashionistas

A brightly lit storefront for East of These, featuring large windows, a neon sign, and minimalist interior decor.
Think of this store as Lakeland’s locally owned version of Anthropologie. | Photo by LALtoday
Just a year and a half after opening a downtown storefront, East of These is back for more. The clothing + accessory brand just opened the doors of an even larger boutique in the historic Clonts Building.
A curated clothing display features a colorful striped sweater, blue vest, and pink flowers against a light green wall.

Each collection features the shoes, jewelry, purses, and other accessories to complete your look.

Photo by LALtoday

You’ll find everything you need to put together a head-to-toe outfit at the Pine Street shop. There are four locally inspired collections:
  • Rooftop — Romantic, boho styles for cocktails at Vasco61
  • Lake Day — Athleisure for strolls around Lake Morton
  • Wonder — Easy, breezy options for days at Bonnet Springs Park
  • Morning Market — Casual styles that go from the downtown farmers market to brunch
Woven blankets and artisanal home goods are displayed on black metal shelves against a rustic brick wall in a boutique.

You’ll find a few home items for sale, including the store’s signature scent, the Sweet Home Lakeland candle.

Photo by LALtoday

Owner Taylor Ard said the original store on Traders Alley couldn’t fit all the fashion her team loved, but it will still house their faith-based apparel, gifts, and signature scrunchies, along with florist Bloom Shakalaka.

Plan those shopping sprees now. The new store is open daily at 228 E. Pine St.
Lakeland Christian School

Events

Tuesday, March 17

St. Patrick’s Day Mommy and Me Class | 9-9:45 a.m. | Ultimate Dance Center | $10

Detroit Tigers vs. Baltimore Orioles | 1:05 p.m. | Publix Field at Joker Marchant Stadium | $24+

Spring Break Cooking Camp: Florida Sunshine | Tuesday, March 17-Thursday, March 19 | 9:30 a.m.-2:30 p.m. | Plant Batter Bakery + Kitchen | $98+

Wednesday, March 18

Charcuterie Workshop | 6:30-8:30 p.m. | Keel Farms, Plant City | $41

Simply Streisand: A Tribute Show | 7 p.m. | Historic Ritz Theatre, Winter Haven | $35

Thursday, March 19

“Crate Labels: Preserving and Promoting the Florida Citrus Industry” with Brenda Burnett | 5-7 p.m. | Lakeland Public Library | Free

Friday, March 20

Sunset Showtime Open Variety Show | 6-8 p.m. | Kitty Cat Lounge | Free+

Welcome To Mockville — Tributes to Nirvana, Linkin Park & Creed | 7 p.m. | Union Hall | $28+

Movie on the Lawn: “Inside Out 2" | 7:30-9 p.m. | Bonnet Springs Park | Free+

Saturday, March 21

Project Prom Student Shopping Days | 11 a.m.-4 p.m. | Lakeland Square Mall | Free
See our full events calendar
Feature your event here, or make a bigger splash
Flysnf

News Notes

Development

The Florida Department of Transportation will host a workshop to discuss its Memorial Boulevard safety study from 5 to 7 p.m. on Wednesday, April 8 at the Coleman-Bush Building. Join to learn about proposed enhancements + alternatives and share feedback.

Real Estate

The February numbers are in, and apartment listing prices were consistent with prices from a year ago. The median cost to rent in Lakeland is $1,800 — this complex offers two-bedroom units right around that cost, plus an unbeatable location. (The Ledger)

Learn

Supercharge your local knowledge with Lakeland Electric’s Customer Academy. This free program allows Lakelanders to tour facilities and learn about public power from the pros in four weekly sessions. Reserve a seat by Tuesday, March 24.

Edu

With Beth Cummings becoming the Polk Arts & Cultural Alliance’s interim executive director, Kevin LeVine will take her spot as PCPS’ senior director of fine arts. LeVine’s role as principal of Harrison School for the Arts will be filled by Gian Monacelli, current principal of Lakeland Highlands Middle School. (The Ledger)

Stat

27.8%. That’s the percentage of Lakeland homes without insurance, the second-highest rate among US metros. LendingTree compared the percentage change in uninsured homes from 2023 to 2024, and Lakeland ranked first with 45.7%.

Try This

Fly up, up, and away at Golden Ridge Grove’s Berries & Blossoms Festival. Catch the second weekend Thursday, March 19-Sunday, March 22 for unlimited u-pick strawberries, activity zones for kids, and tethered hot air balloon rides above the grove on Friday and Saturday.

Edu

Graduation is just around the corner for high school seniors, and six Lakeland schools will send them off in style at upcoming Commitment Day events. Businesses and community members can support college-bound students by purchasing dorm necessities from their schools’ Amazon wishlists.

Arts

Commemorate 10 years of the Florida Southern College Department of Dance with anniversary recitals Friday, March 27-Sunday, March 29. “TEN: Past, Present, Pulse” will revisit works from the department’s early years through faculty + student choreography. Grab tickets.

Holiday

🍀 Clover the top celebrations

A crowd dressed in green celebrates at a St. Patrick's Day street party. The street is lined with lit palm trees and festive banners are hung between them over the partiers.
Thanks to our Plan Ahead, it’s your lucky day. | Photo by @btlakeland
In a pinch for St. Patrick’s Day plans? We’ve got you covered across Polk County.

St. Patrick’s Day Irish Celebration | Tuesday, March 17 | 12-10 p.m. | Grove Roots Brewing Co., Winter Haven | Price of purchase | This party promises special beer releases, a Nutwood lunch popup, and Irish dancers.

13th Annual St Patrick’s Celebration | Tuesday, March 17 | 12 p.m.-2 a.m. | The Brass Tap | Price of purchase | Wear your greenest getup to this party at Lakeside Village featuring live music and fun games.

The 3 Lap Clover | Tuesday, March 17 | 6-9 p.m. | Swan Brewing | $12 | Join the brewery’s first-ever beer run with the Lakeland Runner’s Club, featuring four drinks + three laps around Lake Wire.

Friday Fest: St. Paddy’s Unparade | Friday, March 20 | 5-9 p.m. | Downtown Bartow | Free+ | Get into the community spirit by marching together to the monthly downtown festival.

The Buy

A pair of arch support socks that are engineered with biofeedback technology to improve foot alignment and stability. The Buy Editor Emily loves wearing them for runs and on days she’s on her feet a lot — thanks, hyperactive puppies.
More worth The Buy

The Wrap

Today’s edition by: Connor Jacobson

I watched four films this weekend in honor of the Oscars, but the blue ribbon goes to an afternoon screening of “Best in Show” at the Polk Theatre. My New Year’s resolution to see more movies there is going strong, but if you’re more into concerts, there are two on the calendar this weekend.
Editor Connor smiles next to a movie poster for "Best in Show" outside the Polk Theatre in downtown Lakeland

I can’t think of a more perfect rainy day activity.

Photo by LALtoday

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