Plus, 9 environmental lands nominated.
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96º | 25% chance of precipitation

Sunrise 6:48 a.m. | Sunset 8:19 p.m.


Real Estate

Let’s get Sears-ious

Sears, Roebuck and Co. catalog cover reading "Honor Bilt Modern Homes"
Was your home ordered with a check and delivered by train? | Photo from Sears and Roebuck Companies via Wikimedia
In 1908, Sears, Roebuck and Company issued the first “Book of Modern Homes and Building Plans” to increase its sales of building materials.

These kits came with everything needed to build a house, from pre-cut lumber to windows + paint. After mailing a check, the parts would arrive by train a few weeks later. In 1913, “The Lakeland” style would have cost up to $3,972. That’s around $130,000 in today’s money.
The front entrance of a possible Sears Modern Home in Lakeland

Could this be one of Lakeland’s first recorded Sears homes?

The last catalogs were sent in 1940, and some 75,000 Sears and Roebuck kit homes were built over those 32 years. But here’s the thing — the team behind a private national database doesn’t have any listed within Lakeland.

The nearest homes on the official list are in Tampa, Orlando, and Kissimmee, but several readers have reached out to us with stories of their own houses. For example, a 1927 home in the Cumberland neighborhood resembles the “Elsmore” kit, according to Reader Sandra J.

Click below to find more local homes that could make the database — plus, learn how to tell if you might be living in one.
How to identify Sears homes

Asked

Would you build your own Sears kit home in Lakeland?


A. For $130,000? Definitely.
B. I would buy the kit and hire pros to build it.
C. No, I’m glad these are no longer in style.
Let's kit to it

The Buy

For when the summer heat feels unbearable, this is exactly what we’re wearing:

👚 A lightweight two-piece set that’s under $50.
👗 Or, this airy linen dress complete with pleated detailing.
👒 A hat to protect our face — like this foldable sunhat or embroidered baseball hat.
🩴 These cute and cushioned Reef sandals.
☀️ Bonus: This handheld fan with a built-in mister is a lifesaver.
More worth The Buy
Publix

Events

Tuesday, July 29

History of Henna | 5:30-6:30 p.m. | Lakeland Public Library | Free | Tejal Mehta will present on this artform’s historical + cultural significance, and guests will leave with a mini cone of henna.

Get Down On It SOUL Line Dancing Class | 6:30-8 p.m. | Simpson Park Community Center | $10 | You’ll be ready for your next outing after learning classic and contemporary soul line dances for all skill levels.

Wednesday, July 30

Morning Mindfulness | 9-11 a.m. | Bonnet Springs Park | Free | Drum your heart out with Giving Tree Music in the final Morning Mindfulness session of the summer.

Wednesdays We Wear Pink | 6-8 p.m. | Rogue Coffee | Free+ | Put on your pink for a girl’s night with specialty menu items + fun activities.

Thursday, July 31

6-Month Anniversary | Thursday, July 31-Sunday, Aug. 10 | Times vary | CYCLEdelic | $10 | Hop on a stationary bike to celebrate six months of this studio’s new ownership — new riders get $6 off.

Friday, Aug. 1

Owl Luminary Pottery Class | 6-9 p.m. | Marvelous Mud Pottery Studio | $120 | It’s lit — create with clay to make a unique piece of art that lights up inside.

Saturday, Aug. 2

3 vs. 3 Basketball Tournament | 10:30 a.m.-4 p.m. | Simpson Park Community Center | $12+ | Teens from the community will battle it out on the court in a tournament, 3-point shootout, and dunk contest.
Find more to do
Click here to have your event featured.
Visit Central Florida

News Notes

Civic

Nine new sites are up for acquisition by Polk County’s Environmental Lands Program, including Hancock Lake Ranch in south Lakeland. The Conservation Land Acquisition Selection Committee nominated the sites due to their natural resources + species protection potential. Skip to 1:46:00 to learn more.

Open

Lakeland Film Lab is now open at 126 W. Main St., meaning local photographers no longer have to travel out of town to develop their shots. It’s a passion project for owner and photographer Nick Buttrey, who has already developed 900+ negatives since opening. (LkldNow)

Outdoors

With Bone Valley ATV Park growing, Polk County Parks and Natural Resources is seeking volunteers to monitor riders. Learn more in an orientation session on Saturday, Aug. 16, 9-11 a.m. Pro tip: For every eight hours of volunteer work, you get a free day pass to the park.

Biz

Is shortcake the secret to a long life? Helen Parke, matriarch of the family behind Parkesdale Farm, recently celebrated her 100th birthday with the Plant City community. Raise a milkshake to her legacy when the Parkesdale Market reopens for the season on Wednesday, Aug. 13. (Bay News 9)

Drink

Lakeland Ice Cream Company South is opening a new venture called Dirty Dawg Pop Shop with a lineup of syrup-filled sodas + layered popcorn. Peep the pup-themed menu before it opens this Friday, Aug. 1 — the Big Bark with Dr. Pepper and marshmallow fluff is talking dirty to us.

Arts

If you prefer your pick-me-up with a side of paint, these two murals are right up your alley. Maegan Carroll-Simmons has added a new piece inside Southside Nutrition, a new energy tea spot on South Carter Road. In Midtown, Cricket Edmonds completed a mural outside Quinteassence Kava Bar.

The Word

Publixaurus. That’s the species of Plato, Publix’s dinosaur mascot, who was first introduced in 1991. Plato is most often seen at new store openings, but, according to Click Orlando’s poll, less than 20% of shoppers have seen him in the flesh scales. Maybe he’ll make an appearance at Lake Miriam?

Cause

Calling all nonprofits: Applications close this Friday, Aug. 1 for Lakeland Electric’s Community Giving Grant Program. See how you could score $1,000 for your organization and contact Lakeland Electric with any questions.*

Older Adults

Did you know about these senior discounts? Aside from basics like bulk shopping and retirement accounts, here are 20 savings hacks older adults should know about to continue saving and building wealth at age 50+.*

Learn

AI won’t take over the world — people who know how to use AI will. Learn AI skills in three minutes a day with Superhuman AI newsletter. Subscribe for free.*
Amazon Essentials just launched a new activewear collection (read: soft, comfortable gym clothes for less). We’re loving these high-waist leggings and these colorful capri-length leggings.*

Post of the Day

It’ll be even more fun to stay at the YMCA when construction concludes on this major project. Get an inside look at the Bob Adams Family Community YMCA’s future 40,000-sqft field house, which will include an indoor turf field, two basketball courts, and an elevated indoor track, seen here. It’s in Phase 2 of the YMCA’s $21 million renovation.
Want to be featured?

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Did you know about Plato the Publixaurus? I grew up with him by playing the free Publix Preschool Pals computer game, where you could shop in the store and put items away in the right places. Sadly, it’s no longer available, but you can find free Plato coloring sheets near store entrances while you do the real thing.
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