Plus, a history of the fest.
 
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69º | 5% chance of precipitation
Sunrise 7 a.m. | Sunset 6:22 p.m.

 

🍓 “Strawberry fields forever”

Your guide to the 2025 Florida Strawberry Festival

An aerial view of the Florida Strawberry Festival's rides, booths, and entertainment pavilions
The festival has been ranked one of the top 40 fairs in the US — and we can see why. | Photo by LALtoday
The 2024 Florida Strawberry Festival is coming up Thursday, Feb. 29 through Sunday, March 10. Thousands of people have flocked to Plant City (~25 minutes from downtown Lakeland) since 1930 for the nationally recognized event.

Here’s what to know to have the berry best experience.

🍓 Admission and parking

General admission tickets can be purchased at the box office located east of the GT Grandstands, near the southwest corner of the TECO Expo Hall.
  • GA Adult: $15
  • GA Child (ages 6-12): $5
  • GA Child (under 5): free
  • Parking: $5 per car, pickup truck, or van; $10-$15 per bus. Bring cash to park in private lots near the festival.
Pro tip: Tickets are cheaper online or at participating Publix stores. Additional tickets must be purchased for rides, games, and headliner entertainment.

🍓 Entertainment

Two people hold strawberries from their seats in front of the Florida Strawberry Festival stage. The seats surrounding them are teal, and a few other audience members sit closer to the stage.

Which headliner are you berry excited to see live?

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Photo by @jkarr7

This year’s concert headliners include The Beach Boys, Black Eyed Peas, Parker McCollum, ZZ Top, The Commodores, and Flo Rida.

Headliner concerts will take place on the Wish Farms Soundstage. Separate tickets must be purchased to attend headliner shows.

Check out the free entertainment lineup with live music, eating contests, and more.

🍓 Attractions

Belle City Midway
Head to the Midway for favorites like Ring of Fire and the Berry Big Wheel.

SUN ‘n FUN Aerospace Expo Kiddie Korral
This area is designed for the youngest fair-goers, featuring accommodations like wider aisles for easier stroller access, a mother and baby suite, and rides just for little ones.

Neighborhood Village
Peruse handmade goods and observe competitions in a variety of categories. New this year: The East Hillsborough Art Guild Show + The Photography Contest.

Youth livestock shows
Poultry, cattle, and rabbits, oh my. Cheer on Polk County youth as they showcase the animals they’ve raised.

🍓 Food and drink

A red funnel cake with powdered sugar and cream on top, pictured at night in front of a ferris wheel glowing red and blue.

City Editor Connor dined on red velvet funnel cake at last year’s festival.

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Photo by LALtoday

Eat
Try various strawberry foods, including the festival’s world-famous strawberry shortcake, strawberry pizza, and strawberry fudge. View the full menu.

Drink
Don’t miss the Chocolate Strawberry Shortcake Milkshake — a cup rolled in Fruity Pebbles topped with a strawberry cupcake, sponge cake, whipped cream, strawberries, and a lollipop — or a classic strawberry lemonade.
 
Events
Wednesday, Feb. 21
  • Catapult Presents Lunch with Marcus Hall | Wednesday, Feb. 21 | 11:30 a.m.-1 p.m. | Catapult Lakeland, 502 E. Main St., Lakeland | Free | Learn the inspiring story of the entrepreneur behind Marc Nelson Denim — lunch is provided, just be sure to RSVP.
Thursday, Feb. 22
  • Yogadance | Thursday, Feb. 22 | 4-5 p.m. | Lake Crago Outdoor Recreation Complex, 525 Lake Crago Dr., Lakeland | $0-$5 | Dance to music from around the world in this uplifting exercise class for all levels — Silver Sneakers members get in free.
Friday, Feb. 23
  • A Tribute To Bob Marley | Friday, Feb. 23 | 7-11 p.m. | Union Hall, 1023 S. Florida Ave., Lakeland | $10 | Don’t worry about a thing, just come to this concert by Firelight.
  • “Big: The Musical” | Friday, Feb. 23 | 7:30 p.m. | Lakeland Community Theatre, 121 S. Lake Ave., Lakeland | $22-$28 | If you’re a fan of the Tom Hanks movie, don’t miss the theatrical version.
Saturday, Feb. 24
  • Plantae-Palooza Garden Festival | Saturday, Feb. 24 | 9 a.m.-2:30 p.m. | Hollis Garden, 702 E. Orange St., Lakeland | Free entry | Shop from vendors from across the state + chat with local garden clubs and specialty plant groups.
  • Goat Yoga on the Farm! | Saturday, Feb. 24 | 11 a.m.-12 p.m. | The Cloven Hoof Farm, 6170 Robbins Rd., Lakeland | $10-$25 | We’re not kidding around — try this beginner-friendly, 45-minute goat yoga class.
Events calendar here
Click here to have your event featured.
 
Shop

Skincare essentials that turn up the heat

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Say bye-bye to dry skin with our list of skincare products. | Photo provided by Six & Main
Is dry skin making you feel frustrated during these winter months? Don’t worry, our online shop (Six & Main) features hydrating skincare products essential for weathering cold temperatures.

Step into a world of self-care as you explore a curated selection of winter skincare essentials, leaving your skin refreshed and revitalized.

Clean your face with the Purifying Face Wash by Roosevelt Supply Co. With added organic fruit extracts and activated charcoal, you’re sure to clean off the toughest dirt and grime without being harsh on your skin.

Exfoliate your skin using the Las Flores | Mini Hydrate + Brighten Duo, which is a powerful formula by Esteli that gently exfoliates and nourishes, leaving your skin looking and feeling refreshed.

Visibly improve texture, tone, and the look of fine lines and wrinkles with the Repair Hemp & Retinol Face Cream by She Biology, a hemp-strain skincare collection.
Shop all skincare
News Notes
Travel
  • Car rentals are headed to Lakeland Linder International Airport. Local officials approved a deal to bring Avis Budget Car Rentals LLC to the airport for a five-year, non-exclusive agreement with an option to renew. Passenger flight destinations from Avelo are still TBA. (The Ledger)
Civic
  • Lakeland city commissioners voted 6-0 to approve a solid waste transfer facility on Combee Road. The vote approved heavy industrial zoning on 17 acres at 2700 N. Combee Rd. + a conditional use permit that allows for construction of the 20,000-sqft facility. (The Ledger)
Announced
  • Friday Night Live is returning to Munn Park starting this Friday, Feb. 23. On select Friday nights, head to the park for free live music from 6 to 8 p.m. Pro tip: Grab dinner and to-go drinks from a downtown business before the show.
Closing
  • Re-Sale America’s location at the Lakeland Square Mall announced that it is closing. While the business’s Facebook page did not provide a closing date, the store is currently hosting a 40% off closing sale.
Try This
  • Interested in volunteering at Bonnet Springs Park? Join the Volunteer Open House on Saturday, March 2 from 9 to 11 a.m. at the Roundhouse Coffee Shop in the Hollis Family Welcome Center.
Community
  • Nominations for the 2024 Polk Visionary Leader Award are now open through Monday, April 15. The award honors community members who demonstrate leadership and a dedication to improving the quality of life in Polk County.
History
  • The first library for Black Lakelanders was founded by a Washington Park High School teacher. Due to segregation laws that kept Black students out of the main library, Elsie Dunbar created a classroom library — and later a larger library space on Virginia Avenue — in the 1930s. (LkldNow)
Edu
  • Apparently a degree really does pay off. A recent study shows that people with a Bachelor’s or Graduate degree can earn up to 155% more than a high school graduate. See how SEU can get you there: Sign up for a virtual info session for Online Bachelor’s and Graduate degrees.*
Travel
 
History

Honoring King Strawberry: the festival’s history

A brief history of the Florida Strawberry Festival

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The Florida Strawberry Festival, circa 1976 | Photo via Florida Memory
From the crowning of each festival’s Strawberry Queen to a fresh strawberry shortcake, the Florida Strawberry Festival has its fair share of traditions dating back to 1930.

Originally called the Plant City Strawberry Festival, the Plant City Lions Club started the annual event to honor King Strawberry, a local leader in agriculture. Charter member Albert Schneider led the charge, and with the help of the Club, brought on the addition of the Strawberry Queen competition, kicking off the first of many festivals.

The event went off without a hitch for over a decade, occurring annually until World War II halted operations in 1941 after the crowning of Strawberry Queen Jane Langford. After that, the festival ceased until 1947, when operations were revamped by the Norman McLeod American Legion Post 27 + the Plant City Junior Chamber of Commerce. The festival finally returned in 1948.
Fast forward to the '70s
The Buy

The Buy 2.21.24 (Affiliate + Six & Main)

A comfy fit to curl up in while it’s still sweatshirt and hoodie season. We love: this pink + lime crop by East of These and this Blue Ridge Parkway sweatshirt from Burlaep.
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The Wrap
 
Brianna Williams

Today’s edition by:
Brianna

From the editor
“Berry fun” was obvious. “Don’t get in a (strawberry) jam” was better, but not great. There’s something about the Beatles song reference in the headline that I enjoy, but I know there are other, worthier berry puns or wordplay out there. Have something better than I do? Let us know.
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