Plus, $4.4 million for behavioral health
 
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77º | Light thunderstorms and rain | 90% chance of rain | Sunrise 7:20 a.m. | Sunset 5:49 p.m.

 
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City

The zodiac signs as Lakeland neighborhoods

A girl sitting beside Lake Mirror looking at the lake and moon at night
Your ideal neighborhood might be written in the stars. | Photo by @lisburns
One of the most loveable things about Lakeland is the distinct character found in each neighborhood. They all have their own personalities and purposes — some would say it was written in the stars. Let’s take a look at how our neighborhoods align with the zodiac signs.

Aries: Shore Acres | March 21-April 19

Known as the passionate and confident leader of the zodiac, an Aries would feel right at home in Shore Acres. The area’s rich history began as a rival town to Lakeland in the 1880s; it even beat Lakeland to establish a railroad depot, paving the way for many other neighborhoods. The mysterious fire that claimed that original depot, putting Lakeland on the map, alludes to the fiery personality of this fire sign.

Taurus: Lake Bonnet | April 20-May 20

As a lover of loyalty, you’ll feel right at home in the Lake Bonnet Neighborhood. Home to Bonnet Springs Park and the Florida Children’s Museum, this neighborhood can be counted on to provide family-friendly events year-round. With the Downtown West redevelopment underway, you can expect lots of things to do, eat, and see coming around the corner.

Gemini: Crystal Lake | May 21-June 20

The extroverted nature of a Gemini means they tend to get along with all kinds of people — similar to this neighborhood, which is one of Lakeland’s most diverse. From lunch spots like Primo’s Pizzeria to unique nightlife and outdoor activities, Crystal Lake has something for everyone to enjoy.

Cancer: Cleveland Heights | June 21-July 22

The sentimental and gentle nature of this sign is the perfect match for Cleveland Heights. Take a scenic drive down one of Lakeland’s most iconic boulevards, enjoy a bubble tea from Tea Largo, book some tee time on the nearly 100-year-old golf course, or pop in for a walk-in crafting experience at PicassoZ DIY studio for all the homey vibes.
8 more signs this way
 
Events
Friday, July 14
  • Sangria Night at Keel Farms | Friday, July 14 | 5-10 p.m. | Keel Farms, 5202 Thonotosassa Rd., Plant City | Free entry | Enjoy Latin-inspired music and food, locally made sangria, vendors, and a DJ — no reservations needed.
  • Bare Knuckle Fighting | Friday, July 14 | 6-7:30 p.m. | RP Funding Center, 701 W. Lime St., Lakeland | $60-$75 | We won’t pull any punches — this world championship event headlined by David Mundell and Mike Richman is sure to be a knockout.
  • Dixieland Night Market | Friday, July 14 | 6-11 p.m. | Dixieland Mall, 1035 S. Florida Ave., Lakeland | Free entry | Shop from local artists and makers, grab a bite from a food truck, and enjoy live entertainment at Union Hall and The Pink Piano.
Saturday, July 15
  • Lakeland Downtown Farmers Curb Market | Saturday, July 15 | 8 a.m.-1 p.m. | Downtown Lakeland, 210 E. Main St., Lakeland | Free entry | Find fresh produce, plants, and locally handcrafted items at this outdoor farmers market before it takes an annual hiatus in August.
  • Architectural Tour at Polk County History Center | Saturday, July 15 | 11 a.m.-12 p.m. | Polk County History Center, 100 E. Main St., Bartow | Free | Join this tour of the History Center to discover its neoclassical architectural elements, ongoing restoration, and historic preservation resources.
  • Rumba Fest | Saturday, July 15 | 1 p.m.-12 a.m. | Union Hall, 1023 S. Florida Ave., Lakeland | $20-$55 | Put on your dancing shoes and head to Lakeland’s first Rumba Fest for dancing, workshops, and live music — view the event schedule for the full lineup.
Sunday, July 16
  • Brunchin’ for Breast Cancer Foundation of Central Florida | Sunday, July 16 | 10 a.m.-2 p.m. | The Back Nine, 124 S. Tennessee Ave., Lakeland | Price of purchase | Mention this local organization to your server and 10% of your check will go to help local families facing breast cancer.
  • Shoreline Sunday w/ Bad Dog BBQ | Sunday, July 16 | 2-5 p.m. | Swan Brewing, 115 W. Pine St., Lakeland | Free entry | No Sunday scaries here — enjoy music by John Frinzi and food by Bad Dog BBQ.
  • Jelly from the Block | Sunday, July 16 | 4-6 p.m. | Painting with a Twist, 3670 Harden Blvd., Lakeland | $41-$60 | Don’t be fooled by the paint on your smock, step-by-step instructions make it easy to paint this underwater jellyfish.
Events calendar here
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News Notes
Traffic
  • Pedestrian bridges, multi-use trails, and roadway reconfiguration were at the heart of the discussion when GAI Consultants presented the proposed Downtown West Action Plan this week. Roads like George Jenkins Boulevard and Martin L. King Jr. Avenue could be subject to changes — view the full presentation. (The Ledger)
Number
  • $4.4 million. That’s what the Polk County Board of County Commissioners is dedicating to behavioral health initiatives. Lakeland Regional Health will see $2 million for “uncompensated inpatient psychiatric services.” The other $2.4 million will support New Beginnings Transition Centers at Tri-County Human Services, Inc.
Biz
  • Next time you get a craving, pop over to this new family-owned and operated Lakeland retailer for a sweet or savory treat: Four Brothers Popcorn Co. The biz was featured by LkldNow for its unique flavors and rising popularity among Swan City foodies — we have our eyes on the Blueberry Bliss. (LkldNow)
Transit
  • The Florida Department of Transportation’s online interactive virtual workshop on the potential SunRail expansion into Polk County is live. Complete the virtual workshop and survey to learn about SunRail’s potential stations in Lakeland, Auburndale, Winter Haven, and other cities, and provide your feedback.
Edu
  • The Florida Polytechnic University Foundation has welcomed two new faces to its Board of Directors: Johnnie Curls Jr. and Alen Tomczak of Barney’s Pumps and Cellebrite, respectively. (The Ledger)
Ranked
  • No. 24. That’s where Lakeland boxer Brandon Moore falls on the United States’ list of heavyweight boxers; he ranks at No. 112 globally with a 13-0-0 win, loss, draw record. The Lakeland native began professionally boxing in 2020. Now, his nonprofit employs 35 people. (The Ledger)
Eat
  • La Imperial Bakery reopened on Wednesday after its summer break with a new menu — including 31 sandwiches. Stop by for classics like the Tampa Cuban sandwich, or try something new. We’re eyeing the spicy Goombah topped with hot pepper relish.
Arts
  • Polk Museum of Art’s exhibit “Seen & Unseen: Photographs by Imogen Cunningham” is closing on Saturday, July 15 at 4 p.m. Stop by to see the celebrated works — which span seven decades — while you still can.
Edu
  • Interested in psychology? Southeastern University’s Psychology program gives students the tools they need to understand and counsel others. Bonus: SEU also offers a double major in Criminal Justice and Psychology. See how this combination gives you the best of both worlds. Learn more + apply.*
Lakelander
  • Meet Brittany Bandi. She is the co-founder of Sow Exotics, a Lakeland business that sells rare tropical fruit trees, exotic medicinal herbs + other unique edibles. Brittany got her start at Catapult — like so many Lakeland entrepreneurs. Find out how Catapult can help you launch your business idea.*
Finance
Travel
  • Searching for the perfect luggage set that’s both lightweight + durable? We love this set for its polycarbonate shell and quiet double spinner wheels.*
 
Drink

Celebrate Drink Up Month at Rooted Lakeland

LALtoday is hosting Drink Up Month in July to celebrate local beverages and beverage makers

A pinkish orange drink with a lime wedge on the top in a cup that says Rooted Lklnd @rooted.lklnd
Show the folks at Rooted Lakeland this newsletter to claim the discount. | Photo via Rooted Lklnd
Ready to claim your first Drink Up Month deal? The mixologists at Rooted Lakeland (5327 S. Florida Ave.) are offering our readers 10% off purchases of the Swan City refresher (read: Guava limeade).

Stop by the storefront Monday-Friday, 7 a.m.-5 p.m., or Saturday, 9 a.m.-3 p.m. show them this newsletter to claim your discount. While you’re there, try some of their foodie offerings: Açai bowls, mini donuts, and protein waffles are on the menu.

If you’re a local business owner known for beverages, it’s not too late to join. Participation can look like:
Click here to get involved
 
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The Wrap
 
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Today’s edition by:
Rilee

From the editor
Would you believe today’s newsletter was brought to you all the way from Sioux Falls, South Dakota? I’m visiting family right now — one of the perks of working remotely — and it reminded me of the guide I wrote to Rapid City, SD. Check it out to plan your next family vacation.
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