Plus, prepare for the Lakeland Book Crawl.
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📸 Lakeland then vs. now

How Lakeland has changed: Then and now in photos

A side-by-side image showing an old lakeshore view of Lake Morton next to a current one.
Hold your horses, this was Lake Morton? | Postcard via Florida Memory, photo by LALtoday
Much has changed in Lakeland’s 138-year history. We’ve scoured through the State Library and Archives of Florida to find postcards and photos of the Lakeland of old. Let’s take a look into the past to see how far we’ve come.

Lake Morton

At one point, it might have been more likely to see a horse around Lake Morton than a swan. Lakeland’s royal swans didn’t arrive until 1957, and the earliest records of swans on the lake date back to only 1923.

Joker Marchant Stadium

Our relationship with the Detroit Tigers is the longest-standing in MLB history. The team first started spring training in Lakeland in 1934, playing at Henley Field. Joker Marchant Stadium opened in 1966, holding just 4,900 fans — it now holds 8,500.

Downtown Lakeland

Side by side comparison of a vintage corner drug store postcard and a current restaurant.

Does this corner look familiar?

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Postcard via Florida Memory, photo by LALtoday

Downtown shoppers could once grab necessities from a five-and-dime store in the Kress Building and a corner drug store. Now, this building on Kentucky Avenue is home to Harry’s Seafood Bar & Grille. Across Munn Park, we can now get basics from bodega Market.

Hotel Thelma

Just down the street once stood Hotel Thelma, the first modern hotel in Lakeland built in 1913. It played host to famous visitors like Teddy Roosevelt and Thomas Edison, but shuttered in 1962. Since then, the site has been rebuilt to hold eateries like Frescos Southern Kitchen & Bar and Taco Bus.

Magnolia Building

A side-by-side comparison of the Lakeland Tourist Center and the Magnolia Building.

You can learn to ballroom dance here on Thursday nights.

|

Postcard via Florida Memory, photo by LALtoday

This city-owned building on Lake Mirror is now an event center — you may have attended a wedding or community gathering there — but did you know it used to be the Lakeland Community Tourist Center? It was built in 1938 and held the Lakeland Tourist Club until 1998. You can take a tour of the Frances Langford Promenade to learn more about historic Lakeland stories like this.
See more then + now photos
 
Events
Friday, April 14
  • Breastfeeding Support Group | Friday, Apr. 14 | 9-10 a.m. | CJB United Way Children’s Resource Center, 650 Bonnet Springs Blvd., Lakeland | Free | Learn breastfeeding tips from a lactation facilitator and connect with other expectant, breastfeeding, and pumping moms.
  • Spring Pop-Up Series: NoxxKitchen | Friday, Apr. 14 | 11 a.m.-2 p.m. | Catapult Lakeland, 502 E. Main St., Lakeland | Free | Enjoy Jamaican-inspired eats like jerk chicken on the Catapult patio.*
  • Dixieland Night Market | Friday, Apr. 14 | 6-11 p.m. | Union Hall, 1023 S. Florida Ave., Lakeland | Free | Shop from local artisans, artists, and makers while enjoying live music at Union Hall and The Pink Piano.
Saturday, April 15
  • Teacher Professional Development Workshop | Saturday, Apr. 15 | 9 a.m. | Bonnet Springs Park, 400 Bonnet Springs Blvd., Lakeland | $5 | Teachers can get certified in Project WILD to teach their students about ecology, ethics, and more — Project WILD is aligned with Florida Science Standards.
  • Auditions: Disney’s “Finding Nemo Jr.” | Saturday, Apr. 15 | 10 a.m.-5 p.m. | Lakeland Community Theatre, 121 S. Lake Ave., Lakeland | Free | Just keep swimming and head to the Lakeland Community Theatre to audition for a stage adaptation of this classic family film — must schedule an audition time.
  • Snapology Parents Night Out | Saturday, Apr. 15 | 5:30-9:30 p.m. | Sharkey’s Cuts For Kids, 4814 S. Florida Ave., Lakeland | $40 | Drop the kids off for a night of robotic builds, pizza, treats, games, free builds, and activities — children must be ages five and up.
Sunday, April 16
  • Fresh Picked Flowers | Sunday, Apr. 16 | 12:30-2:30 p.m. | Painting with a Twist, 3670 Harden Blvd., Lakeland | $39 | You don’t have to wait until May for flowers — paint your own bunch at this guided class with friends and refreshments.
  • “The Sweet Delilah Swim Club” | Sunday, April 23 | 2-5 p.m. | Lakeland Community Theatre, 121 S. Lake Ave., Lakeland | $20-$26 | Watch this play about five Southern women who rely on their friendship to get through the challenges of life.
  • Gospel in the Park | Sunday, Apr. 16 | 7-9 p.m. | Bonnet Springs Park, 400 Bonnet Springs Blvd., Lakeland | Free | Grammy-nominated Tim Bowman, Jr., Faith City Music, and local artist DAMES will perform gospel music.*
Plan your weekend
Click here to have your event featured.
Finance

7 common mistakes when hiring a financial advisor

An older couple sits on the riverbank peacefully.
Avoiding these blunders could help you prevent years of stress and heartache. | Photo by SmartAsset
Life should be a balance of adventure and relaxation — not finances. Enter: Working with a financial advisor. But choosing the wrong one could potentially wreak havoc on your retirement and investments.

Avoid these seven common mistakes when hiring one, so you can work towards more radiant golden years.

Pro tip: For simplicity, try this free tool to get matched with up to three vetted financial advisors serving your area.*
Get started
News Notes
Sports
  • Although the Lakeland Magic is leaving to Kissimmee, their arena won’t stay empty for long. Representatives from the RP Funding Center and Visit Central Florida say that they are working to fill vacancies at the RP Funding Center and Winter Haven’s AdventHealth Fieldhouse with other businesses. (The Ledger)
Edu
  • Longtime Polk County School Board member Lori Cunningham plans to retire at the end of her current term in 2024. Lori will have served as the District 2 representative for 20 years at the time of her retirement. (LkldNow)
Read
  • The next Lakeland Book Crawl is just over a week away. From April 24-29, you can find giveaways and deals from different local independent booksellers each day. View the schedule and start planning your route.
Cause
  • A donation to Talbot House can go even further this month. Through Sunday, April 30, each dollar donated will be matched by the charity, up to $100,000. Donate online to help Talbot House impact those experiencing homelessness in Lakeland.
  • Be a part of Mayfaire by-the-Lake by volunteering in the Kids Zone. Sign up to help little ones create artwork, or help out in the Kids Collect tent where children can buy their own art to take home. Register to volunteer by Sunday, April 30.
Ranked
  • No. 15. That’s what Lakeland ranked on the Asthma and Allergy Foundation of America’s list of allergy capitals in the US. The rankings were based on pollen counts, allergy medication use, and allergy specialist availability. We’d hand you a tissue if we could. (WFLA)
Kids
  • Over 1,000 Girl Scouts will visit Florida Polytechnic University this weekend for the STEMapalooza event. Among them will be eight-year-old Elizabeth, who will receive a badge that flew to space on the Artemis 1 mission. All are welcome to attend STEMapalooza on Saturday, April 15 from 10 a.m.-2 p.m. (WFTS)
Plan Ahead
Drink
  • Drink up, me hearties, and sing along at Dissent Craft Brewing’s Sea Shanty Sunday on April 16 at 5:30 p.m. Feel free to wear your pirate costume to this family-friendly event at 125 S. Kentucky Ave.
Outdoors
  • Toxic algae have been found in Lake Hancock and Winter Haven’s Lake Rochelle. The Florida Department of Health advises staying away from the water until the algae has cleared — paddle over to one of our 30+ other lakes in the meantime. (The Ledger)
Eat
Biz
Health
  • Did you know? Flu season in Florida spans from October to May — that’s why Lakeland Regional Health has two convenient Urgent Care locations. Whether it’s a cold, sore throat, minor burns, or the flu, the urgent care centers are there for you and your family, no appointment needed.*
Shop
  • It’s shower season, and it’s time to celebrate the soon-to-be parents in your life. From onesies to burp cloths, our online store (Six & Main) has all the essentials for new parents. Shop for the bundle of joy now.
 
Today Is

🪴 National Gardening Day

Winter gardening tips for Lakeland, FL

Interior of Green House Garden Store with plants on shelves and couch
Find a moment of peace at Cypress Gardens. | Photo by @karl_gercens_
Herb your enthusiasm by shopping for seeds, doing some routine maintenance, and even sowing certain plants.

Check out these local spots to nab your favorite springtime seeds:
Use this tool to calculate when to sow your crops. Clean and organize your seed trays, then sow plants indoors with a growing light to be moved outdoors when the time is right.

Every green thumb knows that a garden is more than just its plants. Here’s your checklist:
  • Trim and tidy | Toss out any plants that didn’t survive last year and start fresh.
  • Take care of your tools | Sharpen your pruners and clean your trowels, or treat yourself to a new tool set.
  • Test your soil | Make sure you aren’t missing any nutrients — a soil test kit can help you out here.
The Wrap
 
Connor-Keith-Headshot-LAL

Today’s edition by:
Connor

From the editor
When I saw The Pink Swan is offering all dresses at 50% off this month, it got me thinking: What’s your favorite place to shop? Drop me a line with your best boutiques, vintage shops, or department stores (and what you love about them). They might make it into a future newsletter.

Missed yesterday’s newsletter? Dribble over to meet the new Osceola Magic basketball team.
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