Introducing: New to Lakeland

You may be asking “why Lakeland?” From neighborhoods to schools to our favorite coffee spots, we’ve made it easy to answer this question by creating an ultimate guide to living, working + experiencing the city.



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Lakeland, FL. Yes, we have our fair share of lakes as the name implies. And we may be a little obsessed with birds and royalty in the Swan City (don’t worry, we’ll explain that later).

The people who live here, however, would tell you there is so much more to discover about one of the country’s fastest growing cities.

In Lakeland, you’ll find a community genuinely connected to our authentic roots and Florida lifestyle, but also proactively evolving to anticipate the needs of our diverse, innovative, and growing number of citizens.

We have been ranked amongst the best places to move, the best places to start a business, the most philanthropic community in the county and one of the safest places to live. Opportunity comes in many forms, from working for some of the nation’s most recognizable and respected brands, to becoming a part of Lakeland’s entrepreneur ecosystem to taking the next step in your educational journey through one of our five colleges and universities.

We’ve put together this ultimate guide to help those who may be asking, “Why Lakeland?” Whether you’re interviewing for a job in Lakeland, searching for a place to live that will enhance your quality of life, or you’re already here and want to learn more about the community, this guide is meant for you.

This guide is categorized in a way to give you insight into the most frequently asked questions about our community, how to live like a local, find your community within the community, and hear from real people who live here.